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Five Surprising Statistics in Mobile Healthcare #mhealth

Five Surprising Statistics When It Comes to Mobile

Education is the foundation of the adoption of any new change in management process and mobile healthcare is no different. It starts with first understanding what matters most to your target market, consumer and how they use and embrace a new business change, program or in this case, technology.

While I’ve worked in the mobile over the course of my career, working in the mobile space within healthcare is new for me. As I’ve been talking with patients, caregivers and the providers CareStarter works to support and engage, I have been more than a little surprised many provider’s opinion of mobile. And that's exactly why I've collected five important mobile statistics I hope dispel any mobile myths that might exist in the healthcare or patient focused care industry.

  • Thirteen percent (13%) of Americans with an annual household income of less than $30,000 per year are smartphone-dependent. Just 1% of Americans from households earning more than $75,000 per year rely on their smartphones to a similar degree for online access.

  • Latinos have the highest percentage of mobile adoption followed by African Americans and then whites.

You can’t discount mobile. It’s our single unifying connection point to the outside world. From text messaging, to video, to resources and our family, it is the one piece of technology the majority of Americans reach for even before they get out of bed each morning. Did I mention there are more mobile phones than toothbrushes? Mobile changes how we connect, engage and find resources. It’s the central point for patients and caregivers who are looking for information and resources when faced with a diagnosis, ongoing medical treatment or support from friends and family.

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The Dark Side of Mobile

The naysayers are out there regardless of what adoption, investment funding and download figures tell us. With any technology or resource, the sheer volume of information, resources or features can be debilitating to its user. While mobile means having the world at your fingertips, it also leaves some overwhelmed and unsure of even where to begin, whether it’s fully taking advantage of the technology, keeping up with the latest changes or understanding where to go for the best and most accurate and relevant information.

In order for mhealth implementation to be the most successful across the board it must be simplistic in nature, easy to understand and provide a resource that keeps the user satisfied, engaged and coming back for more. Proper training and tutorials for mhealth users like nurses at Dallas based PediaQis key. For CareStarter app users, resource aggregation and segmentation is critical for the success of any online resources but especially with mobile health where you are limited to just a 5 inch screen.

Other challenges to mobile include data security, encryption and compliance, especially when it comes to HIPAA. Let me assure you that security for the majority of mhealth providers is their number one priority.

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Education is the Key to Healthcare Mobile Adoption

Mobile adoption begins with learning and education. We are ambassadors of mhealth technology and proponents of a new way of thinking. We must ascribe to putting not just our product first but also focusing on education, awareness and learning for all we touch, whether partners, competitors, consumers or healthcare providers, in order to drive effective mobile adoption and change.

Some of our biggest questions from providers and partners are from those who are looking for data, information and resources on mobile use not just for themselves but the patients they serve and engage. At CareStarter like to share as we are out speaking, talking, networking and connecting.

Learn more about CareStarter by downloading our patient focused technology app. Click here to access.

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