Tools for Military Readiness & Quality of Life Innovations. 

At the ADC National Summit?
Please join us:

"Cutting Costs Without Cutting Quality:
Using Digital Insights to Drive Cost-Efficient Solutions"

Monday, 31 March 2025
4:45 pm – 5:30 pm

As military programs face increasing pressure to cut costs and find efficiencies, this panel will explore how digital ethnographic research can be leveraged to uncover the needs, behaviors, and sentiments of service members and their families. By understanding the root causes of program inefficiencies, lived experiences of those whose readiness they affect, and identifying opportunities for optimization, military leaders and policymakers can make data-driven decisions that reduce costs while enhancing program effectiveness. Key examples from housing, resourcing, base-building, and more will be shared. Panelists will discuss case studies where digital ethnography has identified areas for improvement, reduced redundancies, and led to more streamlined, impactful support programs.

In early 2024, the Association of Defense Communities (ADC) commissioned Feedback to conduct a Digital Ethnography Military Quality-of-Life (QoL) Indicative Study.  Review the data & the resulting webinar from these efforts below.

Contract rapidly with our single-award IDIQ.

Programs can now use our single-award IDIQ to rapidly launch projects that use Feedback's digital ethnography (DE) services or the CareStarter Platform as a driver to improve services delivered to stakeholders.

With nearly 100 labor categories and a broad range of tasks, task order requests can include new IT development, operational support, communications and outreach and a host of other activities along with our proven services.