Five Surprising Statistics When It Comes to Mobile
Education is the foundation of the adoption of any new change in management process and mobile healthcare is no different. It starts with first understanding what matters most to your target market, consumer and how they use and embrace a new business change, program or in this case, technology.
While I’ve worked in the mobile over the course of my career, working in the mobile space within healthcare is new for me. As I’ve been talking with patients, caregivers and the providers CareStarter works to support and engage, I have been more than a little surprised many provider’s opinion of mobile. And that's exactly why I've collected five important mobile statistics I hope dispel any mobile myths that might exist in the healthcare or patient focused care industry.
Thirteen percent (13%) of Americans with an annual household income of less than $30,000 per year are smartphone-dependent. Just 1% of Americans from households earning more than $75,000 per year rely on their smartphones to a similar degree for online access.
Latinos have the highest percentage of mobile adoption followed by African Americans and then whites.
58% of smartphone users downloaded a health app. 41% downloaded more than five apps.
You can’t discount mobile. It’s our single unifying connection point to the outside world. From text messaging, to video, to resources and our family, it is the one piece of technology the majority of Americans reach for even before they get out of bed each morning. Did I mention there are more mobile phones than toothbrushes? Mobile changes how we connect, engage and find resources. It’s the central point for patients and caregivers who are looking for information and resources when faced with a diagnosis, ongoing medical treatment or support from friends and family.